There is a lot of confusion in the SEO world about duplicate content. Since many attorneys use licensed and syndicated content in varying ways on their websites and in their blogs, it's important to understand what's really going on with the duplicate content issue.
- There is no such thing as a duplicate content penalty.
Let's get that out right now. Here are a few snippets directly from Google regarding duplicate content:
"Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin...Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results."
Read more directly from Google
There are best practices for publishing syndicated and licensed content in your blogs and on your website. The search engine experts at Integrity Marketing Solutions understand this and we do the "behind the scenes" coding on your website to make sure you get the maximum value from your licensed content. As regards your blogging, follow the instructions of your Account Manager and not only will you never suffer a (mythical) duplicate content penalty, but the blogs will boost your website's SEO just as we have designed.
- Google Still Hates ANY Content that is Spammy or Keyword Stuffing
Yeah, at the end of the day, good content is still King and spammy, keyword stuffing -- whether original or duplicate -- still raises Google's ire.
Here's a short video from Matt Cutts at Google to explain:
- Syndicated Content is NOT "Bad" for Your SEO
Integrity Marketing Solutions provides syndicated legal content for our attorney clients. We sometimes get push-back when clients visit with a self-proclaimed SEO guru who warns them against this duplicate content issue.
To corroborate the FACT that syndicated content is not bad for your SEO, let me share insight from another widely used content syndication firm, NewsCred.
The reality: There are too many self-appointed ” gurus” out there whispering misinformation about SEO and content syndication to their clients. This myth stems from the idea that search engines penalize sites with “duplicate content.” SEO is obviously important to traffic growth, so this issue warrants a closer look.
It is widely known that Google doesn’t like to recommend sites that consist of nothing but scraped content. However, Google has no issue with syndicated content. What really matters to search engines is the distinction between shady content farming techniques and legitimate syndication.
The bottom line is that legitimate syndication through a credible publisher like Integrity Marketing means more pages that will be indexed, and does not affect your Google PageRank whatsoever. We have never seen a client get blacklisted or suffer any type of penalty after publishing our syndicated content, to the contrary, our clients see literally millions of page views from search generated by syndicated content.
Jennifer Campbel Goddard, CEO
IMS LOCAL SEARCH AUTHORITY
INTEGRITY MARKETING SOLUTIONS