SEO and social media, in particular, are virtual minefields where even a silly mistake can bring your brand equity crashing down. If you are not familiar with online customer outreach and social media marketing activities, ensure you hire a smart and experienced team, or outsource your requirements to a reputed SEO consultant. This will help relieve the burden on your shoulders as well as allow you to concentrate on other critical needs of your growing business.
Search engine optimization, properly executed and maintained, should get your digital marketing in front of the most qualified prospects: those who are looking for your services and ready to engage an attorney right away. Most attorneys understand how important this is to growing a law firm, but SEO still may seem mysterious and almost magical.
Misunderstandings can lead to frustrations like these:
- I'm a better attorney than (fill in the blank), but they show up higher than me!
We hear this one a lot. It's normal to feel slighted when Google chooses to display someone else's website higher than your own, especially in a competitive field like law. But, honestly, it has nothing to do with whether the other guy is better than you ... at least not as a lawyer. The other guy may be doing some things better than you, like being more social on Facebook or getting more client reviews.
- It's taking soooo long!
Sometimes a newly optimized website will jump right up to page one ... other times it's a waiting game.
A recent blog post over at Positionly described it well:
SEO is undeniably a waiting game. You wait for rewarding opportunities, exciting social media interactions, and natural and organic growth in traffic. But SEO returns can be hastened if you have the right people on board working for you.
One of the most important things we do for our clients is manage their search engine optimization, from the technical aspects of a website (like those 301 redirects mentioned in the article above) to social media integration, fresh content, constant monitoring and more.
If you want to learn more about SEO for your law firm website, sign up for our Legal Marketing Boot Camp. Wednesday's session, "Search Engine Optimization: Is It Dead Yet?" covers the most important issues in SEO:
Mark Twain once said, “The report of my death was an exaggeration.” The same is now true of SEO or Search Engine Optimization. While certainly not dead, SEO definitely has changed. First, you want to start thinking in terms of local search, or location-based marketing. It’s all about taking advantage of the search engines’ ability to deliver relevant, local results to motivated prospects when they are ready to move. And yes, it’s more than just adding some key words to your website. Local search is a high-stakes game with very strict rules. Knowing how those rules interact with consumer behavior is the key to winning new business online.
Legal Marketing Boot Camp
June 8-10, 2016
IMS Headquarters in Kansas City