Jennifer Campbell Goddard, CEO of Integrity Marketing Solutions, will be speaking in June at an international conference on digital marketing. The Amsterdam conference, to be held June 22-23, is a major digital marketing event, with speakers from Google, Twitter and other key industry leaders. The conference theme is What is the DNA of a Digital Marketing Services Agency?
This will be a return engagement for Ms Goddard, and conference organizer Peter Buxton said he was pleased she agreed to come back. "Jennifer's presentation at the Local Search Today! conference in December 2014 was evaluated by delegates as the best presentation of the event. She made a clear case for the massive changes needed to market goods and services now that the sales funnel has been replaced with a dynamic and fragmented path that demands a far more sophisticated approach to marketing ... Jennifer's presentation style is both entertaining and informative. She is a great addition to our programme."
"Peter and his company have a strong reputation for hosting some of the highest-quality, most prestigious events in our industry," Goddard said. "They have the key contacts and are able to recruit some of the best minds in digital. I was honored to be invited, and even more so to be invited back."
Goddard will be the only US speaker on the platform. She has been asked to provide insight into how digital marketing agencies succeed in the US. Specifically, she will address the key values and core beliefs that drive a digital marketing agency, and how these differ from traditional marketing agencies.
"I bring a somewhat unique perspective," she added. "Many of the key players in our industry, such as Google and Twitter, are relatively new and were born as digital companies. But Integrity Marketing was founded in 1995 as a traditional, print-centric marketing agency serving a niche market of estate planning attorneys. My story is about leading major change and navigating the transformation of a small, traditional agency to a prominent digital services agency."
For example, Goddard points to Integrity Marketing's upcoming Legal Marketing Boot Camp, an annual event hosted at their headquarters just outside of Kansas City. "We bring clients in from around the country to work on digital marketing strategies. This year we introduced a proprietary CRM with full integration across all digital properties. Our clients are now learning more about marketing automation, lead nurturing, and conversion optimization. Its an ever-changing, ever-evolving industry and lawyers simply cannot afford to be the Analog Guy in a digital world."
Visit their website to learn more about Integrity Marketing and the Legal Marketing Boot Camp.